Loyalty pops up in the strangest of places

Consumers have always fought with passion for their favourite brands.

In the 1980s VHS users expressed their loyalty by boycotting Sony’s Betamax.

More recently we saw Sony Playstation fanatics literally squash HD DVDs because of the PS3’s Blu-Ray capabilities.

And now there is a new storm gathering - the battle between iPhone 4 and HTC EVO.

Both are Smart Phones. Both have very loyal customers.

But which one is really better? Read the rest of this entry »

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Categories: Advertising, Digital

Cannes Lions Party

Well I think we have finally recovered after last week’s Cannes Lions Party :)

Thanks to everyone who came out to celebrate with us.

Especially our clients Damian Devaney, Jonnie Cahill and Enda Lynch.

Below are a few choice photos from the evening.

I think you’ll agree we were all well behaved.

View the full album here on our facebook page and make sure to tag yourself to let us know who you are :)

It started off so well

O2, Brando and the IRFU

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Categories: Our Awards

Precious - a bike with a brain.

I recently got myself a new bike and signed up to Lap the Lough at the end of this month - it’s a 150km cycle around Lough Neagh (Neagh Problem!).

Now all of a sudden I’m a cyclist, watching the Tour da France, reading Nicolas Roche in the Independent (‘I wanted to smash his head in. I couldn’t stand to be near him‘), looking at gear on ebay, putting it in my basket on Chain Reactions Cycles. That’s it I’ll be in the Pyrenees next year.

But if I do, then I need this - fantastic idea from the guys at New York based company Breakfast. They’ve built a bicycle that feels, talks and rides to help raise money for the charity ‘LiveStrong’.

Best of luck to Janeen who’s cycling this Knight Bike across the states. I’ll be following your every peddle on twitter.

Here’s a video on how the bike with a brain works.

Links:

http://yesiamprecious.com/

http://nodirectionknown.com/blog/

http://breakfastny.com/

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Categories: Digital

Respect the Cheese.

I was in France on hols recently. Aquitaine. Em and I went to a small town called St. Alvere. You know the kind of place, craggy medieval yellow walls, bockety red roof tiles and the café bar tabac complete with obligatory peasant with one tooth and a monobrow. Beautiful.

Pissed rain for the first nine days. Horrible.

But, we hauled ourselves around the countryside visiting all the local hot-spots. Most of them involved rocks, caves, houses, houses carved out of rocks or houses built in caves. We shopped at an Intermarché (supermarket) with a mannequin that used to work in a porn shop. Sexy.

So, we bought a jigsaw puzzle and a big box of wine for about €3.49. Happiness.

Then one Sunday as the weather got better we toodled up the road to the local farmers market. Read the rest of this entry »

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Categories: Thoughts